Inari Wines in Bristol, Virgina has a very informative and visually compelling website, so why do they need a Facebook site?  Why do they need a Twitter site?

 

Inari Wines needs a social presence on these sites for the same reason that most businesses do:   To build customer loyalty, to monitor what people are saying about their brand, and to market their product to an ever widening customer base.

But this is little ole' Bristol, not a booming metropolis, right?  Inari Wines is located in Bristol but it has also made its home on Facebook. 

• Facebook has 100 Million US users.  source: socialmediaexaminer
• An average user spends 55 minutes a day on Facebook.  source:  Inside Facebook
• More than 35 Million Facebook users update their status each day.  source: trak.in
• 300,000 business are on Facebook.

Bristol may not be booming, but Facebook is.  And so are all the others Social Networks; Twitter, Linkedin, YouTube, Google Buzz, and the list can go on.  Inairi Wines doesn't have a store front on Hollywood Boulevard nor do they a have one in SoHo.  They don't need one.  According to the stats, they could potentially reach more people through Facebook.

Could they do more?  Could they take advantage of more social sites?  Could they monetize their efforts?  Yes.  .....theParaMobile.com can help.